Altrad is pleased to be Principal Partner of the Western Force, commencing from the start of the new-look 2022 Super Rugby Pacific and women’s Super W rugby union campaigns.
The Force are the pride of rugby union in Western Australia and have spawned a range of star Wallabies including Nathan Sharpe and homegrown products Kyle Godwin and Dane Haylett-Petty.
As Principal Partner, Altrad’s logo will be displayed on all of the Force’s home-and-away strips and training apparel.
Altrad identified the Force as an ideal partner to advance it’s push to champion rugby’s ability to connect communities, cultures, and fans and to empower people to make more of their world.
Altrad’s global strategy is to support rugby at all levels from grassroots up to international level, make the game more accessible to First Nation junior players and support female and diverse participation.
As an advocate of increasing employment opportunities for people of diverse backgrounds, Altrad believes it can enhance this message and reach through our new association with the Western Force.
The Western Force is a team with a well-defined growth strategy and a strong alignment with our values and culture. We are excited about supporting this dynamic and ambitious organisation and assisting the Force teams achieve their sporting goals.
As an employer of more than 2,000 highly skilled people across Australia, Altrad understand only too well the value of teamwork and integrity and the desire to achieve.