Connecting A Global Community
Altrad is the Major Global Partner to New Zealand Rugby (NZR). A landmark collaboration between two of the most iconic names in the respective fields, will see Altrad and NZR begin to write a shared legacy within rugby.
One of the most recognisable jerseys in world sport, Altrad will proudly appear on the famous Black Jersey of New Zealand Rugby teams as of 2022, for an initial six years.
The partnership will encompass all key areas of New Zealand Rugby, including the All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, Māori All Blacks and the New Zealand U20s. Beyond the elite game, Altrad is also committed to enabling the grassroots level of the game, and wider rugby community to embrace the power of the sport to inspire and connect a global community of rugby fans.
The partnership will ensure Altrad’s support of rugby on a global scale, alongside its existing rugby platforms, allowing the group to drive a positive impact with an international audience, and leave a meaningful legacy.